Package Design | Branding
The Johnnie Walker Collectors set is designed as a series and specially crafted with branded content and an exclusive game unique to each label. The concept was inspired by the rich Johnnie Walker history and the railway constructed in Kilmarnock that was seen as an opportunity for John to sell his whisky’s in England.
The container resembles an old shipping crate that allows each piece of the set to fit precisely into the container for transportation and packaging methods. The Red label features a custom branded dartboard that collapses into two pieces fitting into the box with two dart cases that are hand sewn reflecting the craftsmanship of Johnnie Walker.