Illustration by Michael Corpuz
Visual Design | Illustration | Branding
The College for Chicken Knowledge
Do you ever wonder what's in KFC's blend of original herbs and spices? Us too. Unfortunately that's a secret for another day. However, The College for Chicken Knowledge will immerse you in a digital experience on how KFC farms, preps and cooks it's world famous chicken, hand-made by real cooks. Our site looks to put an end to the rumours about how KFC chicken is made. You can experience a step-by-step process of how we farm, prep and cook our chicken. Why don't you meet our farmers and cooks while you're at it?
Copy Writer: Alex Bonder
Senior Art Director: Craig Brandon
Associate Creative Director (Copy): Heather Hnatiuk
Accounts: Terry Kuan
Colonel's Seal of Approval
Our chickens are 100% Canadian farm-raised without the use of hormones or steroids and prepared fresh everyday. To demonstrate our commitment we designed three seals that are branded through our KFC kitchens and products across Canada.
“I was named Best Cook in Quebec for 3 years in a row. I continued to work diligently, and I eventually made it to the national (Canadian) "Cook Olympics" in Halifax."
“I remember one time everybody at work came together in a big way. It was Father’s Day and all the chickens came whole. We quickly got out our knives and started chopping, everybody helping in any way they could."
“I’ve been stopped when I’m out in public, wearing my KFC hat, by people who tell me that they have never had better KFC chicken anywhere else than at KFC Estevan."